Manage media and content distribution across multiple sites and apps

In our previous blog we talked about how Drupal 8 can be leveraged to solve the business challenges of the media vertical. We discussed about the challenges faced by the media vertical of managing all the digital assets, ensuring their reusability across multiple publishing mediums and hence reduce the unnecessary effort and time that may be wasted by not reusing the already created assets.

There has been a need of better administration for the publishing of media and content across multiple integrated sites and mobile apps all falling under the same umbrella.

In this blog we are going to discuss the Central Panel for Multichannel Publishing in detail. In today’s world of hyper-connected interfaces, it is a common scenario among any organization to have multiple websites, intranet, corporate sites, mobile applications of multiple languages.

This is true not just for media industry but also for publishing, healthcare, ecommerce or higher education as well. There is an inherent need for a solution that can assist the administration team to have better visibility on content and media being distributed across different channels. This can also help the administration team to have better control over the content and media being distributed. Here are some of the industries which can potentially use a solution like this.

Among media world it is common for a media or publishing company to have multiple websites and apps all integrated with each other for some or the other data communication among them. Consider there is a news publishing company that has multiple websites for news based on different geographies and multiple mobile apps too. This company also serves multilingual content to its users based on what geography they belong to.

In such a scenario, the central panel would enable the admin team to publish a newly created news item across all of its integrated multilingual sites and apps with a single click on the Central Panel. In fact, the admin team can select whether they want this to be published on all the selected sites and apps or they want to publish on some specific sites and apps.

In any reputed university it is a common sight to have a front facing website which is a common platform for the prospective students to access and find information about it. There are numerous portals available for students’ intranet login, professors’ login, admin team which need to communicate to each other. Also, there are so many different departments and then each department has many academic programs. These departments at times maintain their own websites but still are connected to the central platform to ensure is any important message or new is being communicated, it happens smoothly. Universities also have separate sites for their sports teams too.

Central Panel here can help the university to better manage the creation as well as management of distributed content. Any important circulars, announcements etc. can easily be released by the admin team centrally. Admin team can also select the portals on which the content or media needs to be published. Similarly, they get complete control over the publishing, un-publishing, deleting and archival of all the content spread across all the integrated sites and apps of the university. Moreover, this panel can also be integrated with other controlled content systems such as Course Catalog System, E-learning systems etc. This reduces the hassles involved in managing and administering these disparate systems.

Numerous brands these days have a front end website that is integrated with a specialized e-commerce solution(s) rather than building their own e-commerce store from scratch because of multiple out of the box features that they provide. In such a situation, the management of the products to be sold on all the integrated e-commerce channels, their inventory, publishing and un-publishing operations need to be carry out via a solution. Central panel provides all of the talked about features and more because admin team cannot just manage the products but also the content that may need to be published, unpublished, deleted or archived across the brand’s multiple websites.

In healthcare industry, specifically in the pharmaceutical sector significant amount of pharmaceutical content is created, proof read and distributed across numerous departments of the company such as Marketing, Advertising, Sales etc. Central panel empowers the admin team to better control the distribution of such content across different departments that may or may not be using different softwares.

A solution like Central Panel for Multi-channel publishing is seeing a lot of relevance and usage across multiple verticals as discussed above. Simplifying admin teams’s day to day tasks in this way significantly also assures the re-use of the media and content assets of the companies; hence saving significant time and effort.

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