How to make your marketing video more engaging with animation

When it comes to marketing, especially to making marketing video, there is no approach that would be universal. The marketing itself changes within minutes. What about types of video? In our visual age, when each minute over a million images are being made, it is no mystery why video styles are evolving faster than ever.

But to make video work you are going to need more than that — strong marketing tactic, different types of content, like blog posts, social media posts, ads. Some of them should be written, some of them should be visualised, but to stand out of competitors you have got to make unique video content.

There is no need to dive into marketing statistics and point out how important is video content today, but we have to emphasize one thing: people get acquainted with the brands mostly through watching their videos. Or videos about them.

Plus, video can be a great addition to practically any pack of marketing tools.

However, it is usually very expensive. So, many startups, even brands that already have stable positions on the market, have to look for something less costly, but in the same way effective.

Your marketing video must focus on telling stories, instead of just trying to sell something or even simply describing things. Storytelling became one of the main narrative structures these days. If you can wrap your story into a nice package, believe it or not, you will get a more engaging product than with a simple video.

But! If you want to make it engaging, interesting and — to put in a slightly glamorous way — make out of it a narrative masterpiece you should think a bit differently. Even if it is only a minute long, it doesn’t matter. We’re convinced that the best way to do this is animation.

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